---

Paraskevas Argouslides holds a Ph.D. from the Department of Marketing of the University of Stirling (Scotland, UK). He is Professor of Marketing in the Department of Marketing & Communication of the Athens University of Economics & Business. He teaches Product Policy, Retail Sales Promotions, and International Export Marketing. His research interests centre on product elimination decision-making, retail assortment management, and industrial export pricing. For his teaching, he is a recipient of excellence awards from the Athens University of Economics & Business. He has published in leading journal outlets and has received best paper awards and related recognitions from the academic community.