Picha Lambrini

Lamprini P. Piha is Associate Professor of Marketing at the Department of Business Administration of the National and Kapodistrian University of Athens. She received her first degree from the Department of Marketing and Communication of the Athens University of Economics and Business (AUEB) in 2004, where she was awarded first place. She continued her studies at the same university, receiving her Master's degree in Business Administration (MBA) in 2006, where she also excelled. She completed her PhD studies in 2012 at the Department of Marketing and Communication of the AUEB. She has received numerous awards and scholarships for her outstanding performance during her studies, including a scholarship from the State Scholarship Foundation.

Her research work has been successfully published in renowned international marketing conferences and scientific journals such as the Journal of Business Research, the Journal of Marketing Management and the Journal of Product and Brand Management. In addition to her academic activities, she is active in the business world, working as a strategy and marketing consultant and coordinating and managing research projects for private companies and public organizations.

She has taught numerous courses at undergraduate and graduate level such as Marketing Principles, Brand Management, Market Research, and Sales Management. She has collaborated with the Postgraduate Programs of the Department of Business Administration and the Department of Economics of the National and Kapodistrian University of Athens, the Department of Marketing and Communication of the Athens University of Economics and Business, and has worked as a teachng staff of the Hellenic Open University. She has higher education teaching experience in both Greek and English.