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Elias Balafoutis is a member of the Laboratory Teaching Staff of the Marketing & Communication Department of the Athens University of Economics and Business, since 2002. He holds a degree in Agricultural Engineering from the Agricultural University of Athens and has completed his postgraduate studies in Marketing and Communication at the Athens University of Economics and Business (AUEB). He is a certified Adult Educator by the National Center for the Certification of Continuing Training Institutions. He teaches in undergraduate and postgraduate departments of AUEB as well as in organizations and businesses, on topics related to data analysis, corporate statistics, web design, strategic marketing, industrial and digital marketing. He has participated in over 50 surveys for organizations and businesses. His research interests are in the area of corporate statistics and marketing.