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Christos Chatziioannou kicked off his carreer in print and more specifically in Pegasus Publications, where he held managing roles until 2011. At that year he turned to Digital Marketing leading for 24MEDIA a new medium, Oneman.gr, as Editorial Director for 5 years. In 2016 he built up the branded content team in 24MEDIA and since then he runs the Brand Experience department, which produces both branded and white label content for the clients of 24MEDIA. Since January 2023 he took on the Marketing Department of the publisher. Meanwhile, since 2012 he takes part in various academic courses on advertising, digital marketing, content marketing and branded content.