Fraidaki Ekaterini

---

Mrs. Ekaterini Fraidaki is a PhD student of the Department of Management Science and Technology of the Athens University of Economics and Business, senior researcher and eCommerce Coordinator at the Laboratory of E-business - ELTRUN. She holds a BSc in Marketing and Communication from the Department of Marketing and Communication of the Athens University of Economics and Business and an MSc in Information Systems Analysis, Design and Management from the London School of Economics (LSE). Since 2010 she is the scientific manager of ELTRUN's annual surveys on the behaviour of online Greek consumers and social media users, as well as on the evaluation of Greek e-stores. She has conducted numerous studies on Social Networking and Electronical Commerce. Her scientific papers have been presented in national and international conferences. In 2011 and 2013 she received the Best paper award, for her study on E-Commerce and e-health respectively. Finally, she is a member of the Board of Directors and holds the position of Treasurer, in the Greek e-Commerce Association - GRECA.