Milias Panagiotis

Graduate of Statistics and holder of a Master's degree in Business Administration (MBA) from the Athens University of Economics and Business, during which he attended one semester at Erasmus University in Rotterdam.

He started his career in market research, during his studies, at GfK Hellas and Data Power, as well as later as an Account Executive in the Client Solution department of IRI, working with major FMCG clients for almost 2 years.

Since January 2006, he has been part of the Nestle Hellas team, taking on various roles. Initially in the Market Research department as a Market Research Specialist, and then in the Chocolate department as a Senior Brand Manager, managing several important brands (Crunch, Kit Kat, Nesquik, Smarties, Nestle Dessert).

In addition, since March 2011, he has been the company's liaison with headquarters in Switzerland for Digital & Social Media. From October 2012, this role was strengthened and moved to the Communication department as a Digital Media Manager, aiming to shape both the external (consumer communication) and internal (employee skills) digital culture of Nestle Hellas.

Since 2018, he has been implementing the open innovation program (Nestle Ignite Ideas) in collaboration with the Athens Center of Entrepreneurship and Innovation ACEIN at the Athens University of Economics and Business. He is also implementing the organization's Digital Transformation through innovative programs (eBusiness strategy, Connect program).

Finally, since 2021, he has been a member of the Board of Directors of the Greek Advertisers’ Association (SDE), and since 2014, a member of the Digital team, implementing various educational activities for the members of the Association.