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Vlasis Stathakopoulos (Ph.D University of Arizona) is Professor of Marketing at the Athens University of Economics and Business. He is the scientific coordinator for the MSc Program in Marketing and Communications. He is also the Director of the Business Communications Lab. He has published in the Journal of Marketing, Journal of Personal Selling and Sales Management, Journal of Brand Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business Ethics, The International Journal of Bank Marketing, International Journal of Advertising and various research proceedings. His research and teaching interests include implementation issues in marketing management, marketing strategy, market research, customer service, customer satisfaction, and sales management. He has written three books.