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Kostis Indounas is Professor of Marketing at the Athens University of Economics and Business. His works have appeared in international conferences and academic journals such as Industrial Marketing Management, Journal of Service Management, Journal of Business and Industrial Marketing, Business Horizons, Journal of Retailing and Consumer Services, European Journal of Marketing, Journal of Services Marketing, Academy of Marketing Science World Marketing Congress, American Marketing Association Summer Academic Conference, European Marketing Academy Conference among others. He has participated in writing five books in the Greek and English language. His teaching, research and consulting interests are in the areas of pricing, marketing management, business-to-business marketing, marketing for non-profit organizations, services marketing, tourism marketing, cultural heritage marketing, and new product development. His publication works have received a considerable number of international citations. He is a member of the Greek Marketing Academy.