Vasileiou Ioanna

Ioanna Vasileiou holds a degree in Economics from the Democritus University of Thrace. In her final year of studies, she was selected for the Erasmus program at European University Cyprus. During her time there, she participated in a Microsoft competition for the most innovative business idea in Cyprus, winning one of the top three prizes and receiving recognition through national media coverage.

Before even graduating, she started working as a Social Media Manager at the multinational agency Innovation Leo Burnett (Publicis Group) in Cyprus. Within a year, she was promoted to Performance Marketing Manager. She worked on campaigns for global brands such as Audi, Marks & Spencer, Visa, and P&G, managing advertising budgets worth millions of euros.

Later, she joined Victoria’s Secret Europe as Performance Marketing Manager and was soon promoted to CRM & Performance Marketing Manager. She led her own team and managed ad budgets across the Netherlands, Greece, Sweden, Belgium, and Germany.

In the past two years, she co-founded her own company in Greece. In the first year, she signed a contract with Ted Baker and visited their HQ in the UK. Today, she and her team manage the personal brands of CEOs from Greece and abroad. Her company is the first in Greece to specialize exclusively in personal branding for both businesses and individuals.

She has also collaborated with the YMCA of Thessaloniki, teaching Digital Marketing, and is regularly invited to speak-alongside her co-founder-on personal branding and the power of networking by the Erasmus+ community and other organizations across Greece and Europe.