Xanthakis Georgios

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Georgios Xanthakis is a graduate of the postgraduate program in Marketing & Communication at the Athens University of Economics and Business. He has worked in the field of Digital Marketing and is the co-founder of three startup companies. Since 2022, he has collaborated with KEDIVIM at AUEB as a supervising teacher/consultant for the eLearning program "Digital Transformation" and the European digital transformation program offered by MDTA. His main research and professional interests include digital marketing, brand love, word of mouth, physical and digital communication and sales channels, tools for optimizing digital communication and social media experiences, and digital business transformation.