Short Overview
The program covers the basic steps of conducting business research and/or research in social sciences. It provides the technical background for primary research, from reviewing the respective literature and forming research hypotheses to questionnaire design and decision making. A variety of practical examples are used to explain how to interpret statistical results and use them to make informed decisions. Although the program adopts an academic perspective, a secondary audience that may benefit from it are business executives employed in the respective departments. Therefore, practical implications that derive from research findings are specifically discussed in every step. Guidelines to academic writing and presentation are included as well as a discussion on research and scientific ethics.
Learning Goals
Upon completion of the program, participants will be able to:
- Effectively use secondary data resources.
- Define research questions that can be empirically explored and effectively communicate them (give brief).
- Understand research findings and evaluate the derived implications.
- Connect research data (secondary and primary) to specific decisions that need to be made.
Program Value
For business executives: Since conducting research is not a part of their job description, many business executives have only a limited knowledge of the respective process, its potential and limitations. This prohibits them from deeply understanding research findings and their practical implications thus resulting in misinterpretations and mistaken decisions. Furthermore, their communication with business researchers is less effective. Understanding the fundamentals of scientific research can address all these difficulties.
For young researchers: University students are required to conduct some kind of research as part of their studies, especially in postgraduate programs. Nevertheless, it is rare that they could attend a course in research methodology. Typically, they self-learn and quit often, this happens during their master or PhD thesis. This program is specifically designed to cover this gap and allow young researchers to focus on their specific field.
Evaluation Method And Final Grade Computation
The final grade is based on the performance in the evaluation exercises of the individual modules and the performance in a final exam. Successful completion of the program and conferral of the training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.