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  • Research Methodology in Management and Social Sciences

Research Methodology in Management and Social Sciences

Short Overview
The program covers the basic steps of conducting business research and/or research in social sciences. It provides the technical background for primary research, from reviewing the respective literature and forming research hypotheses to questionnaire design and decision making. A variety of practical examples are used to explain how to interpret statistical results and use them to make informed decisions. Although the program adopts an academic perspective, a secondary audience that may benefit from it are business executives employed in the respective departments. Therefore, practical implications that derive from research findings are specifically discussed in every step. Guidelines to academic writing and presentation are included as well as a discussion on research and scientific ethics.
Learning Goals
Upon completion of the program, participants will be able to:
  • Effectively use secondary data resources.
  • Define research questions that can be empirically explored and effectively communicate them (give brief).
  • Understand research findings and evaluate the derived implications.
  • Connect research data (secondary and primary) to specific decisions that need to be made.
Program Value

For business executives: Since conducting research is not a part of their job description, many business executives have only a limited knowledge of the respective process, its potential and limitations. This prohibits them from deeply understanding research findings and their practical implications thus resulting in misinterpretations and mistaken decisions. Furthermore, their communication with business researchers is less effective. Understanding the fundamentals of scientific research can address all these difficulties.

For young researchers: University students are required to conduct some kind of research as part of their studies, especially in postgraduate programs. Nevertheless, it is rare that they could attend a course in research methodology. Typically, they self-learn and quit often, this happens during their master or PhD thesis. This program is specifically designed to cover this gap and allow young researchers to focus on their specific field.

Evaluation Method And Final Grade Computation
The final grade is based on the performance in the evaluation exercises of the individual modules and the performance in a final exam. Successful completion of the program and conferral of the training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Teaching Language
Application deadline: 15/05/2024
Program start: 22/05/2024
Program completion: 11/08/2024
Way to follow
ECTS units: 3
Hours of asynchronous training: 70
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 20
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 90
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 11
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Prerequisite Knowledge
There are no formal prerequisites. However, due to the target audience of the course, the trainees are expected to have:
  • studies in higher education
  • basic knowledge of mathematics (secondary school level),
  • knowledge of English at the B2 level as a minimum.
Scientific Responsible
Program Tutors
Mode And Frequency Of Communication
Communication between trainers and trainees is mainly asynchronous, through e-mails and/or personal messages through the training platform. However, a limited number of teleconferences are planned, to resolve questions and related issues. The number of trainees will depend on whether they will all participate at the same time or if they should be divided into groups.
The total amount of tuition is €300 and is paid in two installments. The first installment, of €150, is paid as an advance before the start of the courses, to secure the place, and the second, of €150, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially in the case of a 20% discount, the above amounts are set at €240 (total amount), €150 (first installment - ??advance payment) and €90 (second installment). Trainees are informed of exact deadlines and installment amounts upon acceptance into the program via email.
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.


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For the in Class programs:

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For the eLearning Programs:

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