The aim of the program is to offer participants the basic theoretical knowledge, skills and practical tools that will help them understand the role and contribution of Marketing to the Society of Citizens and design and implement optimal marketing strategies and tactics. More specifically, the program focuses on how the different tools of the marketing strategy of any organization operating within the Society of Citizens can be applied in such a way to have a positive impact in its long-term survival in the market. Particular emphasis is placed on presenting case studies from Greek and international markets. The program will have the guidance of K3, an organization whose mission is to help any individual that suffers from cancer to improve his/her life conditions and aid both this individual and his/her family on the basis of an open, sincere and respectful guidance and co-operation. Its role in the program is based on providing scientific advice regarding its educational design and communication along with providing lectures by its specialized personnel.