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Influencer Marketing
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Short Overview
Influencer Marketing, which was once a traditional communication and small-scale promotion tool, is now a rapidly growing area in the field of communication and sales, and is considered by many businesses as the new way of selling goods and services.
The obvious importance it has for a business, both in promoting products and boosting sales, as well as building the brand, creates the need for a mechanism to manage and control this function, which businesses are constantly investing more in. The program aims to prepare executives to integrate this tool dynamically into their strategy and to be able to manage the financial and communication results it can provide.
On the other hand, for professional influencers, the program will cover the types of cooperation offered with companies and organizations, the existing and emerging ways of engagement with a brand and its products, the dual functions they are called upon to perform as well as their goals that they must achieve both for themselves and for the companies they collaborate with.
This specific program has been designed to offer participants applied knowledge based on scientific research, study of good practices, and utilization of tools in managing both their individual brand as influencers as well as companies they collaborate with.
Learning Goals
The goal of this program is to provide participants with the appropriate cognitive tools (e.g. Influencer Marketing principles) and practical skills (e.g. ways of collaborating with businesses/influencers) so that they can design and shape communication, development, and profitability strategies. Consequently, after completing the program, participants will be able to:
- Contribute to the effective management of relationships with companies/influencers
- Specify the framework of the operation of influence marketing and integrate it into the broader communication and marketing ecosystem.
- Achieve results in the most efficient way
- Increase their influence in a coordinated and effective manner.
- Understand the role of influence marketing in shaping the image of the brand and company.
- Understand the importance of utilizing applications and tools in designing strategic and tactical influence marketing.
Program Value
Upon successful completion, participants will have added a significant asset to their resume that certifies their training and promotes a successful professional career in the field of Marketing.
Evaluation Method And Final Grade Computation
The trainees, after completing the study of each module, are invited to take the corresponding written test remotely, which will be in the form of multiple choice and/or short answer questions through the electronic platform, following the schedule given. The score of previous modules is made known to the learner before the deadline for submitting the test of the next unit. Successful completion of the program and award of a training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Teaching Language
Greek
Application deadline: 15/05/2024
Program start: 22/05/2024
Program completion: 07/07/2024
Scientific area
Way to follow
ECTS units: 2
Hours of asynchronous training: 36
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 24
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 60
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 6
Weeks in which activities of any kind are planned are included.
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Target Audience
- Businesses and marketing and sales executives in businesses of any size who wish to engage in influencer marketing or upgrade this function of communication, promotion, and sales, as well as integrate it into strategic and tactical planning, increasing its effectiveness and efficiency while avoiding risks and threats.
- Individuals who are already or wish to become influencers. They will gain professional knowledge of influencer marketing, strategies for collaborations with companies, and ways to expand their influence on the audience. They will learn to apply modern tools and utilize all available means.
Prerequisite Knowledge
- High school diploma
- Basic computer skills (word processing, worksheets, browsers, e-mail)
Scientific Responsible
Program Tutors
Mode And Frequency Of Communication
Communication between trainers and trainees is purely asynchronous, via e-mails and/or personal messages through the training platform.
Cost
ELEARNING: 390€
Installements
The total amount of tuition is €390 and is paid in two installments. The first installment, of €170, is paid as an advance before the start of the courses, to secure the place, and the second, of €220, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially in the case of a 20% discount, the above amounts are €312 (total amount), €170 (first installment - advance payment) and €142 (second installment).
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.
CONTACT
46, Kefallinias Str., 11251, Athens
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dummy kedivim-opa@aueb.gr
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dummy+30 210 8203 912
For the in Class programs:
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dummydz@aueb.gr
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dummy+30 210 8203 916, 912, 914
For the eLearning Programs:
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dummysecretary@elearning.aueb.gr
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dummy+30 210 8203 753
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