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Ζητήματα Αειφόρου Ανάπτυξης, Κλιματικής Αλλαγής και Βιοποικιλότητας

PI_sustdev
Σύντομη περιγραφή προγράμματος
Το πρόγραμμα θα διοργανωθεί σε συνεργασία με το Διεθνές Δίκτυο Λύσεων για τη Βιώσιμη Ανάπτυξη του Οργανισμού Ηνωμένων Εθνών (UNSDSN - https://www.unsdsn.org/) και παρέχει το βασικό θεωρητικό και πρακτικό υπόβαθρο στα στελέχη του τομέα της βιώσιμης ανάπτυξης με τρόπο που θα τους επιτρέψει να ενσωματώσουν τις σχετικές αρχές της βιώσιμης ανάπτυξης και στην καθημερινή τους πρακτική κατά τη διαδικασία λήψης αποφάσεων σε πεδία που αφορούν την αειφορική μετάβαση, την συμπερίληψη και ανισότητα και την συστημική αλλά και κριτική, μεθοδολογική σκέψη. Θεματικές ενότητες θα αφορούν πυλώνες της βιώσιμης ανάπτυξης όπως η ενεργειακή απολιγνητοποίηση και βιώσιμη βιομηχανία, η οικοσυστημική ζωή σε στεριά και στο νερό,η καταπολέμηση της φτώχειας και της πείνας, βιώσιμες πόλεις και κοινότητες, ο βιώσιμος ψηφιακός μετασχηματισμός, συστημικές μεθοδολογίες διαχείρισης εμπλεκόμενων μερών (stakeholders) αλλά και επικοινωνίας. Οι ως άνω πυλώνες διέπονται από δύο αρχές: α. της στρατηγικής «leaving no one behind», β. της κυκλικής οικονομίας. Το σεμινάριο αυτό θα παρέχει εκπαίδευση για τη δημιουργία αναπτυξιακών πλάνων για τον καθένα από τους έξι πυλώνες της αειφορικής μετάβασης ενώ οι αρχές α και β θα διέπουν συνολικά αυτά τα αναπτυξιακά σχέδια. Αυτά τα αναπτυξιακά σχέδια αποτελούν τη βάση για προσέγγιση χρηματοδότησης (από κοινοτικούς, κρατικούς, ιδιωτικούς και άλλους φορείς) για τη μετάβαση στην αειφορία. Σημειώνεται ότι η Ευρωπαϊκή Πράσινη συμφωνία δεσμεύει περισσότερα από 1 τρις ευρώ για την υλοποίησή της.
Τρόπος διεξαγωγής

Professional program in ESG, SDGs, and Sustainable Finance, from the Athens University of Economics and Business under the auspices of the United Nations Sustainable Development Solutions Network (UN SDSN).

It brings along the scientific eminence of the academic staff of the Athens University of Economics and Business (AUEB), the business experience and know-how of leading international researchers and professors.

The dynamic cooperation of the Vocational Training and Lifelong Learning Center of AUEB with the United Nations Sustainable Development Solutions Network (UN SDSN) and the AUEB Research Laboratory on Socio-Economic and Environmental Sustainability (ReSEES) and the Alliance of Excellence for Research and Innovation on Aephoria (AE4RIA) provides the basic theoretic and applied background, as well as decision-making tools, to enable decision-makers to respond to the swathe of sustainability-related regulations and standards that the business and financial community must comply with.

Governments, regulators, and standards setters around the world have reacted to the increased urgency for business and finance to tackle climate change, biodiversity collapse and general unsustainable growth practices, by introducing numerous regulations and standards that the business community must comply with. Mandatory reporting creates structure and detail around what companies must report however, the current flux in the market is leaving many practitioners with a set of new challenges in creating coherent and consistent reporting to fit the needs of their stakeholders.

The course provides all the necessary knowledge and tools for a holistic understanding of the context of Sustainable Development Goals (SDGs) and the Sustainable Finance principles in daily business conduct.

The course is taught by internationally renowned professors and leading professionals, affiliated with the Athens University of Economics and Business, the Alliance of Excellence on Research and Innovation for Aephoria (AE4RIA).

Μαθησιακά αποτελέσματα
Η επιτυχής ολοκλήρωση του προγράμματος προσφέρει:
  • Κατανόηση του μοντέλου της βιώσιμης ανάπτυξης και της πρακτικής σημασίας του για το περιβάλλον, την οικονομία, τις επιχειρήσεις και την κοινωνία.
  • Παροχή συγκεκριμένων τεχνοοικονομικών αλλά και και ευρύτερα κοινωνικών γνώσεων για κάθε άξονα βιώσιμης ανάπτυξης.
  • Κατανόηση των επιμέρους διαστάσεων της βιώσιμης ανάπτυξης (οικονομικές, νομικές, τεχνολογικές, πολιτικές, κοινωνικές).
  • Κατανόηση της ατζέντας 2030 του Οργανισμού Ηνωμένων Εθνών, Ευρωπαϊκής Πράσινης Συμφωνίας, της Συμφωνίας των Παρισίων για την Κλιματική Αλλαγή και του νέου πλαισίου που θέτει στην οικονομία και την παραγωγή.
  • Εξοικείωση με τα σύγχρονα εργαλεία που απαιτεί ο σχεδιασμός στρατηγικής και δράσεων βιώσιμης ανάπτυξης στο πλαίσιο ιδιωτικών και δημόσιων φορέων καθώς και φορέων της κοινωνίας των πολιτών. Συγκεκριμένα την ανάπτυξη σχεδίων υλοποίησης των αειφορικών αξόνων που διέπονται από τις αξίες της κυκλικότητας και του Leaving no one behind.
  • Κατανόηση και εξοικείωση νέων βιώσιμων μοντέλων διαχείρισης και λήψης αποφάσεων τα οποία εξασφαλίζουν μεταξύ άλλων τη δυνατότητα προσέγγισης κονδυλίων για την εφαρμογή της Ευρωπαϊκής Πράσινης συμφωνίας και γενικότερα τεχνικών εργαλείων για την υλοποίηση της μετάβασης στην αειφορία στους κλάδους της ναυτιλίας, της βιώσιμης και πράσινης γεωργίας, της κυκλικής οικονομίας, των χρηματοοικονομικών κρατικών και ιδιωτικών φορέων, των δήμων των περιφερειών, της κυκλικής οικονομίας, της πράσινης ναυτιλίας, της μπλε ανάπτυξης, των τραπεζών, της εταιρικής κοινωνικής ευθύνης και της αλληλέγγυας οικονομίας κ.α.
Θεματικές ενότητες
  1. Session 1. The Policy Framework for the Transition to Sustainability
    This Section introduces the basic concepts of Sustainable development and covers the EU policy framework for the transition to sustainability and its level of implementation into national policy agenda, including among others:
    • the Sustainable Development Goals (SDGs)
    • the UN Agenda 2030 · European Green Deal
    • The EU Taxonomy
    • The National energy and Climate Plan
    • The Fit for 55
    • Climate Delegate Act
    • RePower EU
    Section discusses the level of implementation on the national policy agenda. It also provides an overview of cutting-edge scientific approaches towards developing pathways that enable the transition to climate neutrality and climate resilience, by showcasing AE4RiA and associated research institute’s initiatives, projects and Case Study implementations in the following fields: Sustainable Blue Growth, Water Energy Food Nexus, and Climate Change Mitigation & Adaptation and Sustainable Finance
  2. Session 2. Topics in Sustainable Finance - ESG & SDGs
    This section covers the basic concepts of Corporate Sustainability Reporting and ESG (Environmental, Social and Governance) metrics. The policy framework and current developments (Corporate Sustainability Reporting Directive) are introduced, together with the corporate Risk and Opportunities related to climate change. Important topics of Sustainable Finance and Green Taxes are also covered, with an emphasis in the state of play for the Greek Economy.
  3. Session 3.The role of Impact Investing in achieving sustainable development goals - investment case studie
    This session introduces the concept and evolution of Impact Investing as an established investment methodology that intentionally targets measurable positive environmental and social outcomes alongside financial returns. It positions impact investing within the broader sustainable finance spectrum and clarifies differences and complementarities with ESG integration and thematic investing. The session reviews the main “building blocks” of alternative, non-public impact investment strategies, including the end-to-end investment process, intentionality, impact thesis formulation, Theory of Change, impact measurement frameworks, and alignment with the Sustainable Development Goals (SDGs). Participants are introduced to typical impact investment structures, asset classes, and risk–return profiles across private markets. Two case studies, one direct investment and one fund investment, within the energy transition and food transition themes illustrate how capital can be deployed in practice to address pressing global challenges. The session also discusses common challenges in direct private impact investing and opportunities for scaling impact capital, with a brief focus on developments and prospects within the Greek and European impact investing ecosystem.
  4. Session 4. Biodiversity Loss and Circular Economy
    Biodiversity loss is one of the most pressing global challenges, driven largely by unsustainable production and consumption patterns embedded in the dominant linear “take–make–dispose” economic model. The degradation of ecosystems, overexploitation of natural resources, pollution, and climate change are closely linked to this linear system, which extracts value without restoring natural capital. In response, Circular Economy (CE) models have emerged as a transformative alternative, aiming to decouple economic growth from resource depletion by maintaining material value, minimizing waste, and regenerating natural systems. This lecture introduces circularity thinking and provides a step-by-step guide for developing circular economy strategies, grounded in systems thinking, life cycle thinking, resource management, structural waste analysis, and value creation. These core concepts form a comprehensive framework to support CE-oriented innovation processes that enhance sustainability while contributing to biodiversity protection and ecosystem resilience. The importance of CE for businesses will be given through real-life examples and case studies, and AE4RIA projects. A list of AE4RIA’s CE related projects is provided below:
    • ERASMUS+ | TICHE Academy: Training Innovation for Circularity and Holistic economies
    • EIT Climate-KIC | CE Beacons: Western Balkan Circular and Climate Innovation Beacons
    • EIT Climate-KIC | Circular Learning Hub (CL-hub
    • EIT Climate-KIC | Circular Economy Transition (CE) in Smart Specialization Strategy (S3)
  5. Session 5. Introduction to the Water-Energy-Food-Ecosystems+ Nexus and modelling approaches
    The Water–Energy–Food (WEF) Nexus is a conceptual and analytical framework that captures the strong interconnections between water resources, energy systems, and food production. These three sectors are tightly coupled: water is essential for energy generation and agriculture, energy is required for water extraction, treatment, and food supply chains, and food systems both depend on and shape water and energy use. Addressing them in isolation often leads to unintended trade-offs, inefficiencies, and increased vulnerability to climate change. The WEF Nexus approach therefore promotes systems thinking, aiming to identify synergies, reduce conflicts, and support more coherent and sustainable development pathways. More recently, the Nexus framework has been expanded to explicitly integrate ecosystems, recognizing that natural systems underpin the functioning and resilience of water, energy, and food systems. Ecosystems regulate hydrological cycles, sustain soil fertility, support biodiversity, and provide critical services that enhance climate adaptation and long-term sustainability. In the context of Sustainable Development, Climate Change and Biodiversity, the Water–Energy–Food- –Ecosystems (WEFE) Nexus offers a holistic perspective for understanding complex socio-environmental interactions and for designing policies and interventions that balance human needs with ecosystem integrity. Modelling approaches play a central role in the Nexus, enabling the exploration of future scenarios, the assessment of climate and land-use impacts, and the evaluation of integrated strategies for resilient and sustainable development. A list or related projects is provided below:
    • SIM4NEXUS| Horizon 2020
    • NEXOGENESIS | Horizon 2020
    • NEXUSNET | COST Action
    • ARSINOE | Horizon 2020 & UKRI
    • BIONEXT | Horizon 2020 & UKRI
  6. Session 6. Climate and Energy Modelling
    Successfully treading sustainable pathways will require sophisticated support from advanced digital technologies, including artificial intelligence, machine learning and big data and data science. Climate and Energy Modeling combines mathematical tools, data science and multi-dimensional research to deliver science-based projections for a broad range of variables (biophysical, environmental, economic, and social). In this section, participants will be introduced to the basic tenets of Climate and Energy Modeling and the role of Integrated Assessment Models (IAMs) for the realization of sustainable pathways. The course will include real-time applications utilizing a set of climate models and will delve on the work based on Climate and Energy Modeling in the Global Climate Hub.
    • ARSINOE - HORIZON 2020
    • Global Climate Hub - Climate and Energy Modeling Unit
  7. Session 7. Innovation Incubation

    The lecture’s core topic is “From a green idea to a sustainable business” and will focus on providing the participants with the basic knowledge and skills needed to start exploring the potential of such an idea, by identifying their first potential market and customers.

    This module has been based on the “EIT Climate-KIC’s Climatelaunchpad” and “MIT’s 24 Steps to a Successful Startup” methodologies. At the end of the course, participants will be able to:

    • Articulate what their business idea is all about
    • Perform market segmentation
    • Identify their Beachhead Market
    • Identify their customer’s needs
    • Articulate their competitive advantage

    Define their:

    • Total Addressable Market (TAM)
    • Cost of Customer Acquisition (COCA)
    • Customer’s Life Time Value (LTV)
    • Understand the need to test their business assumption
    • Define the next steps they need to take

    Lectures and relevant videos of start-up pitches will be employed, but most importantly the participants will get to work on their own and with their peers. Participants will be split into teams to work on their ideas and come up with innovative business ideas. Discussions will be instigated in the class to let participants introduce their own perceptions on the motives and limitations involving the implementation of the discussed tools and methods and suggest solutions to overcome impediments.

    A connection with major AE4RIA projects on innovation incubation and acceleration will be given:

    • Horizon 2020 | BRIGAID: Bridges the Gap for Innovations in Disaster resilience
    • Erasmus + | CATALYST: European VET Excellence Centre for Leading Sustainable Systems and Business Transformation
    • Horizon 2020 | ARSINOE: Climate Resilient Regions Through Systemic Solutions and Innovations
    • Horizon 2020 | IMPETUS: Dynamic Information Management Approach For The Implementation Of Climate Resilient Adaptation Packages In European Region

  8. Session 8. Systems Innovation Approach for Sustainable Transformations
    The notion of Systemic Approach provides uses holistic thinking seeks to understand phenomena as intimately interconnected and comprehensible with reference to the whole system or environment they form part of. The System Innovation Approach is based on interconnected set of innovations, where each influences the other; with innovation both in the parts of the system and in the ways in which they interconnect. This section provides participants with the analytical tools to understand the importance and implementation of systems innovation in the context of sustainable transformation and the pathways towards aephoria. With the use of case studies from the AE4RIA network portfolio, participants will have the chance to understand the pivotal role of diverse stakeholder mapping, envisioning future goals and collectively creating sustainable pathways both in theory and practice.
    • COASTAL - Collaborative Land-Sea Integration Platform HORIZON 2020
    • ΜΑΙΑ+ Maximizing impact and accessibility of European climate research Horizon Europe Updated related Projects, CARMINE, ARSINOE, DOORS, COASTAL, DAFNE
  9. Session 9. Sustainable Transportation

    This course aims to provide an understanding of transportation systems and infrastructure at a national, European, and international context through outlining transport strategies, policies, technologies, applications, and smarter choices for increasing sustainability.

    Methods and approaches for analyzing sustainable transport interchanges, which facilitate intermodal transport, are presented, such as safety analysis and strategic environmental assessment. The course provides knowledge on planning and operations of sustainable transport systems and their analysis and evaluation through various measures of performance. The course is supplemented by a series of case studies to demonstrate the design of medium-to-large-scale transport infrastructure in the European Union

    In addition, the course presents essential transportation approaches that are used at EU level and the importance of forecasting towards estimating transport impacts and successfully delivering transport plans. The components which affect traveling and transportation system performance are identified. The sustainability principles addressed by the Sustainable Urban Mobility Plans (SUMPs) and Sustainable Urban Logistics Plans (SULPs) are discussed and explained.

    The last module of the course focuses on enabling trainees to understand the basic decision-making methodologies by exploring different characteristics and features of each one and demonstrate how these can be applied in real life problems. Towards this direction, two ready-to-be-implemented tools enabling stakeholders to make the right decision are presented: a) a measure generator tool for sustainable urban mobility and b) a multi-stakeholder multi-criteria decision-making tool, developed for the assessment of alternative urban passenger and freight transport measures, respectively.

    The MENA Maritime Accelerator Horizon 2020 | BRIDGE-BS: Advancing Black Sea Research and Innovation to Co-Develop Blue Growth within Resilient Ecosystems Horizon 2020 | DOORS: Developing an Optimal and Open Research Support system to unlock the potential for blue growth in the Black Sea (BS) EIT Climate-KIC | Deep Demonstrations for Zero-Net Emissions in Maritime Hubs: Port of Piraeus Horizon 2020 | COASTAL: Collaborative Land-Sea Integration Platform

  10. Session 10. Sustainable Shipping and Ports
    Sustainable Ports and Shipping introduces ports as essential nodes of global trade and coastal development, while highlighting why their long-lived infrastructure and operations must respond to environmental pressures and community needs. The course clarifies core concepts (port/harbour, shipping, Blue Growth) and shows how ports can evolve from “cargo-handling gateways” into hubs that enable new and sustainable activities in the blue economy. Learners examine what makes a port sustainable—operating in an environmentally, socially, and economically responsible way—and explore practical measures such as cleaner technologies, energy efficiency, renewable energy, better waste and water management, and ecosystem protection. The module also focuses on climate risks for ports and the methods used to assess vulnerability and support adaptation planning. Finally, the content links port and shipping actions to the UN Sustainable Development Goals to help participants frame credible sustainability strategies across maritime supply chains.
  11. Session 11. Digital Transition / CASE STUDY: SOLMEYA
    The lecture approached sustainability issues (Climate change, Agrifood systems) from a data science perspective. The need for adaptation to climate change is an extremely complex process, with multiple variables. An adequate methodology is needed to address the increasing complexity and systemic interdependence. Although technological development had been considered being in contrast with the principles of sustainability, in truth technology can have a positive impact on sustainable development. Data science has a prominent role in this, as the analysis of data can bring to light both hidden challenges but also opportunities. In recent years there have been efforts to exploit open data to provide meaningful services for the environmental and climate communities. Services delivered by the European open data infrastructure OpenAIRE are used to better understand the science and technology landscape for climate.
    • Horizon 2020 | OpenAIRE – CONNECTing scientific results in support of Open Science
    • Horizon 2020 | IntelComp: A Competitive Intelligence Cloud/HPC Platform for AI-based STI Policy Making
  12. Session 12. Climate Modelling and Agri-Food Systems

    This lecture introduces climate change as a systemic challenge that links economic growth, environmental degradation, and food security. It explains why food and land-use systems are central to climate action, given their strong contribution to greenhouse gas emissions, biodiversity loss, and water stress. The lecture emphasizes the need to move beyond isolated policies and instead use environmental modelling to understand trade-offs, synergies, and long-term impacts across sectors.

    across sectors. A key focus is on Integrated Assessment Models (IAMs), which combine insights from climate science, economics, and energy and land-use systems to support evidence-based policymaking. Within this context, the lecture presents the FABLE (Food, Agriculture, Biodiversity, Land-Use, and Energy) framework as a practical tool for translating global sustainability targets—such as the SDGs and the Paris Agreement—into coherent national pathways.

    At the core of this approach is the FABLE calculator, an accounting-based modelling tool that explores how different choices in agricultural productivity, diets, trade, land protection, and food waste affect emissions, land use, and food security up to 2050. Through scenario analysis, the lecture shows how shifts toward sustainable agri-food systems—particularly healthier and less land-intensive diets like the Mediterranean diet—can deliver a “double dividend” for climate mitigation and human well-being. Overall, the lecture highlights modelling as a bridge between data, policy, and sustainable food system transformation.

  13. Session 13. Sustainable Finance – Valuation of Ecosystem Services and Social Cost Benefit Analysis (SCBA

    The valuation of Ecosystem Services is an important methodology aimed at achieving environmental, economic and sustainability goals. Assigning monetary values to environmental assets allows for the evaluation of policies towards sustainability and provides policymakers with the necessary analytical tools. This section outlines the main valuation techniques and provides a critical assessment of economic valuation and cost-benefit analysis germane to sustainability projects. Participants will be able to identify use and non-use values through the implementation of up-to-date empirical techniques with the use of practical examples from the work of the AE4RIA network.

    Climate change, environmental degradation, and progress in the field of SDG requires a financial industry which is more resilient and transformed in the face of excess risks associated with financing sustainability-driven projects. Increased uncertainty and externalities inherent in delivering SDGs warrant a transformation of the international financial system and an elevated role of multilateral development banks. This section presents the main challenges facing the global financial system in the quest of funding structural transformations towards sustainable pathways. Participants will familiarize with novel financial instruments and the material role of ESG and sustainability record for firm financial performance.

    • UN SDSN - Sustainable Finance, SDGs, and the European Green Deal
    • Environmental Impact Study Rizari Park
    • World Bank Consultancy Projects
  14. Session 14. Introduction to Digital Transformation and AI for Sustainability
    This session introduces the fundamental concepts of artificial intelligence and machine learning applications in sustainability while providing hands-on experience with accessible, free-tier tools. Participants will understand how digital transformation supports the European Green Deal, SDGs, and circular economy objectives through AI-powered systems in smart cities and sustainable buildings. The session covers:
    • Demystifying AI/ML: Separating hype from practical applications
    • Supervised learning for predictive analytics (building energy forecasting)
    • Unsupervised learning for pattern discovery (efficiency clusters)
    • Natural Language Processing (NLP) for sustainability reporting (lightweight text processing)
    • Conceptual introduction to Transformer models (discussed as advanced future techniques)

    Participants will learn the "AI Assistant Method" - a novel approach leveraging Large Language Models as technical assistants. Using Google Colab (free cloud computing), participants complete their first hands-on analysis of building energy consumption patterns from real-world data, without requiring any programming experience.

  15. Session 15. AI Applications and Ethical Considerations for Sustainability
    This section builds on foundational AI concepts by examining advanced applications while critically adDr.essing ethical, social, and regulatory dimensions. Participants engage in hands-on exercises using unsupervised learning for resource optimization and analyze bias in environmental justice applications through real air quality monitoring data. Key topics include:
    • K-means clustering for building retrofit prioritization
    • Detecting bias and equity gaps in environmental monitoring
    • EU AI Act (Regulation (EU) 2024/1689) requirements
    • GDPR implications for environmental data
    • Corporate Sustainability Reporting Directive (CSRD) and AI
    • Algorithmic bias and fairness in sustainability applications
    • Environmental justice and power dynamics in technology deployment
    Section discusses stakeholder conflicts, transparency requirements, and participatory approaches to ensure inclusive sustainability transitions. Case studies examine AI deployment challenges in smart cities and automated decision systems.
  16. Session 16. Advanced Applications and Strategic Implementation of AI for Sustainability
    The final session equips participants with advanced analytical capabilities and strategic frameworks for implementing AI solutions in their organizations. Participants complete hands-on exercises using lightweight text analysis for corporate sustainability reports and predictive modeling for solar energy generation forecasting. Core topics covered:
    • Text analysis for extracting sustainability commitments (using regex and keyword counting)
    • Predictive modeling for renewable energy planning
    • Quick analytical techniques using AI assistants (scenario analysis, multi-criteria decision making)
    • Five-phase implementation framework: Problem Identification > Start Small > Prototype > Evaluate > Scale Strategically
    • Communicating with technical teams: vocabulary, requirements, and stakeholder management
    • When to use AI vs. traditional approaches
    • Developing organizational AI adoption roadmaps

    Participants develop personal action plans for continued learning and application. The session integrates with Climate and Energy Modeling (Session 6), ESG reporting (Session 2), and Sustainable Finance (Session 14) by providing practical digital tools that complement the program's policy and strategic frameworks. All exercises use lightweight, CPU-friendly methods selected to run quickly on free Google Colab.

  17. Session 17. Sustainability Discourses: Analysis and Foresight

    How is sustainability perceived by citizens and communities? By what means are Sustainability discourses populated and circulated across society? In this module we will delve into a new methodological toolkit embracing Discourse Analysis (of Essex School of Governance) and qualitative Foresight, applying it to numerous relevant case studies.

    Epistemologically, plausibility modes of addressing (un)sustainable futures, will be thematized, aligned with explanatory mechanism of retroduction, as complementary to induction in qualitative sustainability research.

    Cases such as climate adaptation policies, green ideologies, financial crises and the banking system, degrowth, public services provisioning, distribution and governance, even emotional responses such as the currently coined ‘flight shaming’, a shifting attitude towards aviation expansion discourses.

  18. Session 18. From Theory to Transaction: How Capital Actually Flows to Sustainable Businesses

    This session bridges the conceptual world of impact investing with the practical realities of capital allocation, offering participants a practitioner's-eye view of how sustainable ventures attract, secure, and manage investment.

    Starting from the current landscape of impact capital in Europe and Greece, the session traces the full investment journey: from how impact investors source and screen opportunities, to what makes a venture genuinely fundable, to the dynamics of due diligence, term negotiation, and long-term investor relationship management. Particular attention is given to the readiness gap that most SMEs and early-stage ventures face: the distance between having an impact mission and being able to communicate it in the language of capital.

    Through real-world case studies drawn from microfinance, circular economy ventures, and the broader European impact ecosystem, participants will develop a working understanding of what investors are actually looking for and what founders and managers must do to meet them there. The session combines structured input with interactive exercises, including an investor readiness self-assessment and a live pitch feedback round, equipping participants with immediately applicable tools for navigating the impact capital landscape.

  19. Session 19. Ecolabeling and Green Marketing

    As the global demand for consumable products continues to grow, increased scrutiny of the industry's environmental and social impact follows. As a result, sustainability certifications have emerged as a valuable tool to assess and exhibit the sustainability performance of production and supply chains. These certification schemes provide assurance to consumers and stakeholders that the products they purchase have been produced in a responsible and sustainable manner.

    In this lecture, various sustainability certification schemes applicable to consumable products will be discussed. Sustainability certifications serve to address the environmental and social challenges associated with supply chain and production. They encompass a range of criteria that assess various aspects of sustainability, including environmental management, animal welfare, chemical management, social responsibility, traceability et.al. By adhering to these certification standards, manufacturers and suppliers can demonstrate their commitment to sustainable practices and transparency throughout the supply chain.

    Ecolabeling is an integral part of Green Marketing, as it enables companies to communicate their environmental responsibility in a credible and transparent way. Green Marketing refers to the strategic promotion of products and services based on their environmental benefits, sustainable production processes, and reduced ecological footprint. It is not limited to advertising but also reflects a company’s broader environmental identity and commitment to sustainability. By adopting ecolabels and environmentally responsible practices, companies demonstrate compliance with environmental regulations, reduce the risk of penalties, and actively contribute to environmental protection. At the same time, Green Marketing creates significant business value. Environmentally conscious consumers, particularly in global and Western markets, increasingly prefer products that align with their values, including reduced chemical use, ethical sourcing, and environmentally friendly production. This shift in consumer behaviour enables companies to increase profitability, strengthen their corporate image, and build long-term customer loyalty. Furthermore, Green Marketing provides a strong competitive advantage by differentiating products from conventional alternatives and fostering innovation in sustainable design, materials, and processes. As a result, it enhances brand reputation, supports market positioning, and contributes to both environmental sustainability and long-term business success.

    The lecture will focus on Ecolabeling and Green Marketing in the Textile, Clothing, Leather and Footwear (TCLF) sector as an exemplary case of a vast sector with immense environmental and social impact at local, regional and international levels. Trainees who wish to emphasise further on these concepts as well as other topics related to the sustainable transformation of businesses and systems, can follow one or more of the 70 upskilling and reskilling courses offered by the CATALYST CoVE, such as “Green Marketing” and “Slow Fashion: Eco-Design and Circular Design in TCLF Industries”.

This modular Program provides the basic theoretic and applied background, as well as decision-making tools, to enable decision-makers to respond to the swathe of sustainability-related regulations and standards that the business and financial community must comply with. It brings along all the necessary knowledge and tools for a holistic understanding of the context of Sustainable Development Goals (SDGs) and the Sustainable Finance principles in daily business conduct. Topics covered concern how business and finance tackle with climate change, biodiversity, sustainable growth practices, stakeholders engagement, ecolabeling, systemic and critical thinking on sustainability and its policies, in line with numerous regulations and standards that the business community must comply with.
Εκπαιδευτικό υλικό
Εκπαιδευτικό υλικό διδασκόντων και δημοσιεύσεις του United Nations Sustainable Development Solutions Network.
Η αξία του προγράμματος
Το πρόγραμμα θα έχει εισηγητές κορυφαίους καθηγητές και επαγγελματίες παγκόσμιου εμβέλειας, θα διεξαχθεί με έντονα διαδραστικό πλαίσιο και χρήση μελετών περίπτωσης από τη σημερινή πραγματικότητα και θα παρέχει το βασικό θεωρητικό και πρακτικό υπόβαθρο στα στελέχη του τομέα της βιώσιμης ανάπτυξης το οποίο θα τους επιτρέψει να ενσωματώσουν τις σχετικές αρχές της βιώσιμης ανάπτυξης στην καθημερινή τους πρακτική κατά τη διαδικασία λήψης αποφάσεων.
Εβδομαδιαίο πρόγραμμα
Δύο φορές εβδομαδιαίως 6.00 μμ - 9.00 μμ
Μέθοδοι αξιολόγησης και υπολογισμού τελικού βαθμού
Ο τελικός βαθμός υπολογίζεται κατά 50% από την Διεξαγωγή γραπτής εξέτασης μετά το τέλος των διαλέξεων και κατά 50% από την παράδοση εργασίας σχετικής με το αντικείμενο των διαλέξεων και τον επαγγελματικό κλάδο προέλευσής τους.
Αναλυτική ιστοσελίδα προγράμματος
Γλώσσα Διδασκαλίας
Αγγλικά
Προθεσμία υποβολής αιτήσεων: -
Έναρξη προγράμματος: 26/10/2026
Ολοκλήρωση προγράμματος: -
Επιστημονική περιοχή
Τρόπος διεξαγωγής
Μονάδες ECTS: 6
Ώρες σύγχρονης κατάρτισης: 57
Περιλαμβάνονται οι ώρες κατάρτισης με διδασκαλία σε αίθουσα, σε εργαστήριο, ή εξ αποστάσεως (μέσω livestreaming) μαζί με τα τυχόν διαλείμματα.
Ώρες ασύγχρονης κατάρτισης: 23
Περιλαμβάνονται οι ώρες κατάρτισης (ενδεικτικά) με χρήση πλατφόρμας ασύγχρονης τηλεκπαίδευσης (eLearning).
Επιπλέον ώρες ενασχόλησης: 100
Περιλαμβάνονται οι επιπλέον ώρες ενασχόλησης (ενδεικτικά) και μπορεί να περιλαμβάνουν ατομική μελέτη, συγγραφή εργασιών, συμμετοχή σε επιτόπιες επισκέψεις, συμμετοχή σε εξετάσεις, κ.α.
Συνολικές ώρες: 180
Οι συνολικές ώρες περιλαμβάνουν τις ώρες σύγχρονης και ασύγχρονης κατάρτισης, καθώς και τις επιπλέον ώρες ενασχόλησης.
Πιστοποιητικό Επαγγελματικής Εκπαίδευσης και Κατάρτισης
Στους εκπαιδευόμενους που θα ολοκληρώσουν επιτυχώς το πρόγραμμα χορηγείται Πιστοποιητικό Επαγγελματικής Εκπαίδευσης και Κατάρτισης του Κέντρου Επιμόρφωσης και Δια Βίου Μάθησης του Οικονομικού Πανεπιστημίου Αθηνών, το οποίο συνοδεύεται από Συμπλήρωμα του Πιστοποιητικού, στο οποίο αναφέρονται αναλυτικά το αντικείμενο του προγράμματος, οι θεματικές ενότητες που παρακολούθησε ο εκπαιδευόμενος, καθώς και η μεθοδολογία εκπαίδευσης που ακολουθήθηκε.
Σε ποιους απευθύνεται
Το πρόγραμμα απευθύνεται σε φοιτητές και αποφοίτους Πανεπιστημιακών σπουδών, καθηγητές δευτεροβάθμιας εκπαίδευσης, αλλά και σε στελέχη ειδικών κλάδων του ιδιωτικού και του δημόσιου τομέα. Για παράδειγμα στελέχη του ενεργειακού τομέα, του ναυτιλιακού τομέα, μεταποιητικού τομέα που εργάζονται με άξονα την κυκλική οικονομία, μηχανικοί, στελέχη των δήμων και των περιφερειών, εκπαιδευτικοί, στελέχη του τομέα της Εταιρικής Κοινωνικής Ευθύνης και της Κοινωνίας των Πολιτών, νέοι επιστήμονες και ερευνητές κ.α. Το γεγονός αυτό προκύπτει από τη σύνδεση του ζητήματος της βιώσιμης ανάπτυξης και της σχετικής μετάβασης με το σύνολο των διαστάσεων του κοινωνικού και οικονομικού συγκειμένου, αλλά και της αναγκαιότητας προσαρμογής στα δεδομένα που τίθενται από την ατζέντα 2030 του Οργανισμού Ηνωμένων Εθνών, την Συμφωνία των Παρισίων για την Κλιματική Αλλαγή και την Ευρωπαϊκή Πράσινη Συμφωνία.
Προαπαιτούμενες Γνώσεις
Προϋπόθεση για τη συμμετοχή στο σεμινάριο είναι η κατοχή Απολυτηρίου Τίτλου Γενικού Λυκείου και η γνώση αγγλικής γλώσσας επιπέδου Β2.
Έγγραφα που ζητούνται κατά την υποβολή της αίτησης (πληροφορίες)
Βιογραφικό σημείωμα (υποχρεωτικό)
Επιστημονικός Υπεύθυνος
Τρόποι και συχνότητα επικοινωνίας με τους εκπαιδευτές
Οι εκπαιδευόμενοι θα επικοινωνούν με την Επιστημονικά Υπεύθυνη, τους εκπαιδευτές, τους βοηθούς και τους υπόλοιπους εκπαιδευόμενους μέσω ηλεκτρονικού ταχυδρομείου, τηλεδιασκέψεων και δια ζώσης συναντήσεων.
Κόστος
ΔΙΑ ΖΩΣΗΣ: 1500€
BLENDED LEARNING: 1500€
Οι καταρτιζόμενοι αρχικά υποβάλλουν αίτηση στο πρόγραμμα χωρίς ταυτόχρονη καταβολή διδάκτρων. Εφόσον γίνουν δεκτοί σε αυτό, ενημερώνονται σχετικά με τα ύψη των δόσεων των διδάκτρων και τις αντίστοιχες προθεσμίες τους με το μήνυμα αποδοχής τους, το οποίο αποστέλλεται μέσω ηλεκτρονικού ταχυδρομείου.

Εκπτωτική πολιτική (Δικαιολογητικά)
Άνεργοι: 20%
Φοιτητές ΑΕΙ/ΤΕΙ: 20%
Ομαδική εγγραφή (τουλ. 4 ατόμων της ίδιας επιχείρησης/οργανισμού): 20%
Τρίτεκνοι/πολυτεκνοι: 20%
Άτομα με αναπηρία ή χρόνιες σοβαρές παθήσεις: 20%
Μέλη του SDSN Global: 20%

Ενδεικτικά σχόλια από άτομα που ολοκλήρωσαν το πρόγραμμα

Δεν υπάρχουν σχόλια χρηστών για αυτή την καταχώρηση.

ΕΠΙΚΟΙΝΩΝΙΑ

Κεφαλληνίας 45, 11257, Αθήνα

  • dummysecretariat@diaviou.aueb.gr

  • dummy210 8203 913


Ειδικά για τα Δια Ζώσης Προγράμματα:

  • dummydiazosis@diaviou.aueb.gr

  • dummy210 8203 916, 912, 914


Ειδικά για τα eLearning Προγράμματα:

  • dummyelearning@diaviou.aueb.gr

  • dummy+30 210 8203 753

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