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- Digital Marketing and Social Networks (e-DigiMa)
Digital Marketing and Social Networks (e-DigiMa)
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Short Overview
The program provides fundamental knowledge and skills for understanding how digital marketing tools work and how they can be used to support a digital marketing strategy.
Learning Goals
The participants' benefits include:
- Understanding of digital market dynamics,
- familiarization with key digital tools and platforms,
- knowing Key Performance Indicators,
- structure and design of a digital marketing plan
Program Value
The participants gain
- knowledge and skills related to using digital tools and platforms for effective marketing strategy,
- opportunities for professional development, and
- networking with the DigiMa alumni community.
Teaching Material
Teaching material includes tutorial, case studies, videos, self assessment activities, video presentations. A tutor is assigned to each student in order to support him/her along the learning path.
Evaluation Method And Final Grade Computation
The final grade is based on multiple-choice questions and an assignment.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Program Website
Teaching Language
Greek
Application deadline: 31/12/2024
Program start: 10/02/2025
Program completion: 06/04/2025
Scientific area
Way to follow
ECTS units: 3
Hours of asynchronous training: 50
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 40
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 90
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 8
Weeks in which activities of any kind are planned are included.
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Support
Ntina Kavali, Center Secretariat, This email address is being protected from spambots. You need JavaScript enabled to view it., 210 8203916
Target Audience
Professionals, business people, recent graduates and students wishing to develop skills and knowledge in digital marketing.
Prerequisite Knowledge
- Fundamental skills in computer use (browsers, e-mail, word processors, etc)
- Basic knowledge in social media use
- Good level in English language
Scientific Responsible
Program Tutors
Mode And Frequency Of Communication
Communication between trainers and trainees is purely asynchronous, via e-mails and/or personal messages through the training platform. For each student, a teacher-advisor is assigned who monitors the progress of the educational activities, evaluates the assignments, answers questions and guides the student.
Cost
ELEARNING: 420€
Installements
The total tuition fee is paid in two installments. The first installment, of €150, is paid as an advance payment before the start of the courses, to secure the place, and the second, of €270, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially, in the case of a 20% discount, the above amounts are €336 (total amount), €150 (first installment, advance payment) and €186 (second installment).
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.
CONTACT
46, Kefallinias Str., 11251, Athens
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dummy kedivim-opa@aueb.gr
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dummy+30 210 8203 912
For the in Class programs:
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dummydz@aueb.gr
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dummy+30 210 8203 916, 912, 914
For the eLearning Programs:
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dummyelearning@diaviou.aueb.gr
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dummy+30 210 8203 753
WEBSITE CONTENTS
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