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- Digital Marketing & Social Media (DigiMa Advanced)
Digital Marketing & Social Media (DigiMa Advanced)
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Short Overview
DigiMa Advanced was designed to offer applied workshop-based expertise in modern digital marketing tools. Its content is updated and adapted on an ongoing basis to cover changes and developments in the subject. In addition to the technical knowledge of each individual topic, the tools and platforms presented are linked in the context of the overall digital marketing strategy in a way that leads to the achievement of the desired goals. The preparation of a real project help students apply their knowledge in practice.
Learning Goals
Upon completion of the program, the trainee will be in the position to:
- design and implement a digital marketing plan
- use the information and data of the Google analytics 4 platform
- know how to of plan Search Engine Optimization actions
- plan and implement advertising campaigns on Google platforms
- plan and implement advertising campaigns on social media platforms (Meta, YouTube, Linkedin etc)
- know how artificial intelligence affects and is used in digital marketing
- plan e-mail marketing actions and understand the use of integrated customer data
Program Value
- practical, specialized knowledge and skills for the effective use of modern digital platforms and tools
- application of knowledge through the elaboration of the project, personalized advice and support
- direct contact with leading market experts
- wider professional perspective and collaboration opportunities through the other trainees
- career development opportunities
- continuous updating of knowledge, with permanent access to the electronic library and the possibility of following courses of subsequent intakes
- membership in DigiMa alumni community
- Certificate from AUEB
Weekly Schedule
The program includes 70 hours of modern education and the preparation of a real project during 3.5 months. Two DigiMa training series are organized per year: February - May and October - January. The classes are held on Tuesdays and Fridays 18.30-21.30 at the premises of KEDIVIM of the Athens University of Economics and Business (Kefallinias 46, 11251, Athens).
Teaching Material
PPT presentations, videos, tutorials, case studies, e-material in educational platform, workshops
Evaluation Method And Final Grade Computation
The final grade is based on a project.
Program Website
Teaching Language
Greek
Application deadline: 30/09/2026
Program start: 02/10/2026
Program completion: 19/02/2027
Scientific area
Way to follow
Other important information
Maximum number of participants in the classroom is 32 people; remote participation through live streaming does not have a strict limitation.
ECTS units: 6
Hours of live training: 70
Includes training hours with classroom, laboratory, or remote (via live streaming) instruction along with any breaks.
Includes training hours with classroom, laboratory, or remote (via live streaming) instruction along with any breaks.
Hours of asynchronous training: 35
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 75
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 180
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 15
Weeks in which activities of any kind are planned are included.
Weeks in which activities of any kind are planned are included.
Maximum number of absences: 3.5
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Support
Petros Kalkanis, Implementation Office, , 210 8203914
Konstantina Kavalari, Secretariat, , 210 8203916
Target Audience
The program is targeted to
- graduates of digital marketing seminars wishing to deepen their knowledge and skills and develop them in real practice
- professionals in charge of digital media in brands, retailers, e-retailers
- junior employees in digital agencies
- digital marketers in the public sector
- free lancers, small business owners wanting to manage their digital marketing themselves
Prerequisite Knowledge
Fundamental knowledge and skills in program topics, mainly SEO, GA4, Google & Meta ads. Access to corresponding accounts. Fluency in reading English.
Scientific Coordinator
Program Tutors
Cost
IN-PERSON ATTENDANCE: 950€
LIVE STREAMING: 950€
LIVE STREAMING: 950€
Installements
A) 1st Installment - Advance payment of €200, B) 2nd Installment €450, C) 3rd Installment €450, *The amount of installments B' & C' differs when the trainee is entitled to a discount.
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.
CONTACT
45, Kefallinias Str., 11257, Athens
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dummy secretariat@diaviou.aueb.gr
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dummy+30 210 8203 913
For the in Class programs:
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dummydiazosis@diaviou.aueb.gr
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dummy+30 210 8203 916, 912, 914
For the eLearning Programs:
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dummyelearning@diaviou.aueb.gr
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dummy+30 210 8203 753
WEBSITE CONTENTS
OTHER INFORMATION
