Short Overview
The program offers knowledge and skills for mastering digital tools and platforms in order to design and implement an effective digital marketing strategy. It is a 87 hour-long training including a real-life digital marketing project.
Learning Goals
The participants’ benefits include:
- knowledge and skills related to using digital tools and platforms for effective marketing strategy
- practical application of the knowledge through the project
- networking with digital marketing experts and with peers
- opportunities for professional development
- continuous updates on all topics covered by the training
- the DigiMa alumni community
Weekly Schedule
The program includes 87 hours of modern education and the preparation of a real project during 3.5 months. Two DigiMa training series are organized per year: February - May and September - January. The classes are held on Tuesdays and Fridays 18.30-21.30 at the premises of KEDIVIM of the Athens University of Economics and Business (Kefallinias 46, 11251, Athens).
Teaching Material
Combination of theoretical background, demos, workshops, real-life examples, case studies, computer-based exercises. A key component of the training program is working on a real-life digital business project.
Evaluation Method And Final Grade Computation
The final grade is based on a project.