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  • Digital Transformation: From Theory to Business Practices

Digital Transformation: From Theory to Business Practices

Short Overview

The new technologies have brought about changes and disruptions in every aspect of the society, the markets, and the consumers, while they have impacted the very survival of organizations.

Smart devices and the Internet of Things are constantly shifting the boundary between the physical and digital worlds. Artificial intelligence, combined with new management technologies and big data analysis techniques, create new opportunities for businesses and in several cases constitute the source of competitive advantage. Digital platforms and technologies offer fundamental transformations to existing business models and can transform entire industries, (for example cryptocurrencies can threaten to upend the traditional banking system).

These changes are constantly intensifying at an ever-increasing pace. The result of these changes is the transformation of sectors, markets and organizations, the so-called digital transformation. Just as any change in the environment requires adaptation of the organisms that live within it, correspondingly the ability of businesses to adapt to their technologically altered ecosystem will be a key factor in their survival. In addition to organizations, employees are required to acclimate to an ever-changing environment requiring adaptability and diverse competencies.

Learning Goals
Participants will understand:
  • The forces driving an organization to digitally transformation itself.
  • The consequences for the organization entering the digital transformation process and the changes that are required.
  • The goals, benefits, and obstacles in the digital transformation path
  • The steps, approach and tools that will lead to the desired result.
Program Value
Understanding the effects of digital transformation, its dimensions, the challenges it poses and the conditions for successful adaptation of an organization to achieve its full benefits.
Teaching Material
The platform contains a suggested calendar and study instructions as well as the educational material, which includes: video-presentations, texts, case studies, supplementary videos, self-practice exercises, resources for further study.
Evaluation Method And Final Grade Computation
Upon completion of each teaching module, the participants are assessed for the knowledge they have acquired through an electronic assessment test. Successful completion of the program and award of a training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Teaching Language
Application deadline: 15/05/2024
Program start: 22/05/2024
Program completion: 18/08/2024
Scientific area
Way to follow
ECTS units: 2
Hours of asynchronous training: 36
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 24
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 60
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 7
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Target Audience
The program is aimed at executives of companies or organizations and entrepreneurs who want to understand the challenges of digital transformation, its dimensions and the benefits it offers to organizations. The program is also aimed at students who want to supplement their knowledge in a innovative and interdisciplinary topic.
Prerequisite Knowledge
  • Basic computer skills (word processing, worksheets, browsers, e-mail).
  • Basic knowledge of business administration.
  • Knowledge of English at the B2 level as a minimum.
Scientific Responsible
Mode And Frequency Of Communication
Communication between trainers and trainees is purely asynchronous, via e-mails and/or personal messages through the training platform. Each student is monitored by a teacher-advisor to whom they can address their questions.
The total amount of tuition is €360 and is paid in two installments. The first installment, of €150, is paid as an advance payment before the start of the courses, to secure the position, and the second, of €210, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially in the case of a 20% discount, the above amounts are €288 (total amount), €150 (first installment, advance payment) and €138 (second installment).
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.


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For the in Class programs:

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For the eLearning Programs:

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