Short Overview
The program is implemented in collaboration with the Center for Continuing Education and Lifelong Learning of the Athens University of Economics and Business and the Hellenic Association of Pharmaceutical Management (H.A.P.M.). Combining the credibility and specialized knowledge of H.A.P.M. with the high-level academic resources and expertise of the Athens University of Economics and Business, the program promises participants a high-level educational experience in a learning environment that reflects the challenges and experiences of the real world.
The comprehensive study program, specifically designed to respond to market developments and educational priorities of industry professionals, aims to ensure a deep understanding of the complex pharmaceutical landscape and equip participants with useful knowledge and tools that will give new impetus to their career.
Learning Goals
Upon completion of the program, participants will:
- have gained a deep understanding of the environment and functions of the pharmaceutical industry, which will enable them to successfully respond to new challenges and effectively exploit opportunities
- be able to design and implement marketing programs with a long-term positive impact on the highly competitive pharmaceutical market
- have acquired the principles and tools of financial management related to the pharmaceutical industry, ensuring informed decision-making and effective resource allocation
- be able to utilize modern research tools for analyzing and interpreting market trends, designing effective marketing strategies
- have a deep understanding of the principles of Pharmaceutical Supply Chain Management and Operations Management in the pharmaceutical industry, contributing to improving the overall efficiency of their organization.
Program Value
The program offers high-level theoretical and practical training tailored to the needs of industry professionals. The program contributes to the professional development of executives, providing them with a significant asset in the form of the prestige and experience of Athens University of Economics and Business. The educational content is modern and timeless, including established courses that offer stable value to students. The study program is balanced with appropriate theoretical and technical subjects.
Weekly Schedule
Classes are held Tuesday & Thursday 18:00-21:30 at the facilities of the Center (6th floor, Kefallinias 46, Athens)
Evaluation Method And Final Grade Computation
Evaluation is through a written examination and preparation of a final paper. The grade is obtained as an average of the eight units and the final paper. Each subject has a weighting factor of 10% and the final paper 20%. Therefore 80% of the grade results from the average of the 8 modules and 20% from the final assignment.
Section Organization
The modules were determined by the Center and the Greek Pharmaceutical Management Society to meet the training needs of pharmaceutical industry executives. They include basic administrative subjects always tailored to the specificities of the pharmaceutical industry.