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  • eCommerce: Exploring the aspects of eCommerce

eCommerce: Exploring the aspects of eCommerce

Short Overview
This program focuses on practical issues related to the evolution and the use of innovative ecommerce applications. Special focus is given to digital skills development to create a complete business plan for an ecommerce application or business. Other key takeaways for the program:
  • Techniques of eshop evaluation and implementation
  • User-experience improvement issues
  • Digital Marketing practices and mobile e-commerce application factors
Learning Goals
By attending this program, you will gain all the necessary knowledge related to:
  • Understanding the fundamental aspects of creating an e-business
  • Updated information about the market
  • Understanding the usage of an online platform
  • Understanding of the different online promotion tools
  • Understanding the online tools for online presence evaluation
  • Understanding the tools for optimizing site usability
Program Value
This program focuses on developing skills to create a full business plan for an ecommerce application.
Teaching Material
  • E-Commerce fundamental aspects and best practices
  • E-Shop implementation
  • Business Plan and eshop promotion techniques
  • Digital Marketing practices
  • User experience optimization in online purchases
  • Mobile Ecommerce Business
Evaluation Method And Final Grade Computation
The evaluation is based on assignments that will be given during the program and the preparation of an overall business plan for an electronic business and the corresponding e-shop on a specific implementation platform. Successful completion of the program and award of a training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Teaching Language
Application deadline: 15/05/2024
Program start: 22/05/2024
Program completion: 28/07/2024
Scientific area
Way to follow
ECTS units: 1,5
Hours of asynchronous training: 40
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 5
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 45
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 10
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Target Audience
  • Graduates and students at relevant university/college departments
  • Professionals who are involved or want to be involved in eshop creation and operation
  • Professionals who provide consulting and/or technical support for e-commerce businesses
Scientific Responsible
Mode And Frequency Of Communication
Communication between trainers and trainees is mainly asynchronous, through e-mails and/or personal messages through the training platform. However, a limited number of teleconferences are planned, to resolve questions and related issues.
The total amount of tuition is €450 and is paid in two installments. The first installment, of €200, is paid as an advance payment before the start of the courses, to secure the place, and the second, of €250, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially in the case of a 20% discount, the above amounts are set at €360 (total amount), €200 (first installment – ??advance payment) and €160 (second installment).
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.


46, Kefallinias Str., 11251, Athens

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For the in Class programs:

  • dummydz@aueb.gr

  • dummy+30 210 8203 916, 912, 914

For the eLearning Programs:

  • dummysecretary@elearning.aueb.gr

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