Short Overview
The program aims at developing a different sales orientation. This unique approach is based on the customers’ demand salespeople to act as consultants to them, providing appropriate solutions to their problems. The program develops the necessary competencies, so salespeople are trusted partners for their customers and cultivate long lasting and mutually beneficial relationships with them.
Learning Goals
After completing the program, participants will be able to:
- Better understand the today’s challenges salespeople are faced with
- Effectively diagnose customers’ needs
- Understand the buying motives of their customers
- Recognize the customer’s social style
- Effectively communicate the proposed solution to the customer, according to his/her social style
Program Value
A different sales philosophy, requiring salespeople to act more as a consultant to their clints, helping them to make informed and value-based solutions to their problems.
Evaluation Method And Final Grade Computation
Evaluation is based on online assessment through multiple-choice self-assessment questionnaires, written work and a final online oral exam. Successful completion of the program and conferral of the training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.