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AI in Business: Artificial Intelligence Utilization in Business Functions

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Short Overview

The program provides practical knowledge for the utilization of Artificial Intelligence (AI/Gen AI), and AI Agents (AI Agents) in businesses with a focus on real business applications by function (finance, production, supply chain, human resources, marketing and sales).

The program is structured in 8 thematic sections:

  • Introduction to Artificial Intelligence
  • Introduction to Business Information Systems
  • AI Agents and Prompt Engineering
  • AI in Accounting, Financial Systems and Human Resources
  • AI in Manufacturing and Supply Chain
  • AI in Marketing
  • AI in Sales
  • Process Redesign, Change Management and AI Transformation in Practice
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  • Participants gain both theoretical training and applied skills to harness the potential of AI in businesses and organizations.
Learning Goals
Upon completion of the program, trainees will be able to:

  • Understand the basic concepts of Artificial Intelligence (AI), Generative AI, and AI Agents, as well as their strategic importance for businesses.
  • Understand the basic principles of Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems and their role in business operations and digital transformation.
  • Interpret business data and reports (dashboards, KPIs) from ERP/CRM for informed decision-making.
  • Designs and implements AI use cases in key business functions such as accounting, supply chain, marketing, sales, and human resources.
  • Utilizes AI tools and creates or configures AI agents, through appropriate prompts, to automate and support business processes.
  • Identifies critical success factors and challenges in integrating AI technologies into business operations and applications.
  • Applies digital transformation analysis with ERP/CRM and AI, taking into account organizational readiness, change management, and business value.
Program Value
Upon completion of the program, participants will have acquired knowledge and skills in the design, evaluation, and utilization of Artificial Intelligence (AI) and Generative AI functionalities within business enterprise information systems(ERP, CRM). They will be able to apply AI methods and tools across key business functions (sales, marketing, financial management, supply chain, human resources) with the aim of improving business processes and supporting evidence-based decision making.
Teaching Material
The educational material includes video lectures by instructors, texts, case studies, supplementary video tutorials with live demonstrations of tools, self-assessment exercises, and additional resources for further study.
Teaching Language
Greek
Application deadline: 16/10/2026
Program start: 21/10/2026
Program completion: 20/12/2026
Scientific area
Way to follow
ECTS units: 3
Hours of live training: 6
Includes training hours with classroom, laboratory, or remote (via live streaming) instruction along with any breaks.
Hours of asynchronous training: 69
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 15
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 90
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 10
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Target Audience

Target Audience

  • Business executives who aim to integrate Artificial Intelligence and Generative AI into business functions (Finance, Sales, Marketing, Supply Chain, HR).
  • IT professionals, business analysts, and ERP, CRM, BI, and analytics specialists seeking practical knowledge on applying AI within enterprise applications and business processes.
  • Business consultants and analyststhat are involved in the advanced exploitation of ERP/CRM systems through AI applications.
  • University students in related fields who wish to specialize in the integration of Artificia l Intelligence with business processes and enterprise systems.
    • Prerequisite Knowledge

    Participants should have the following knowledge and skills:

    • Basic computer skills, including word processing, spreadsheets, internet navigation, and email management.
    • English competence at a minimum B2 level, enabling comfortable engagement with English-language materials and international practices.
    Cost
    BLENDED LEARNING: 400€
    Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.

    CONTACT

    45, Kefallinias Str., 11257, Athens

    • dummy secretariat@diaviou.aueb.gr

    • dummy+30 210 8203 913


    For the in Class programs:

    • dummydiazosis@diaviou.aueb.gr

    • dummy+30 210 8203 916, 912, 914


    For the eLearning Programs:

    • dummyelearning@diaviou.aueb.gr

    • dummy+30 210 8203 753

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