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Marketing for Lawyers
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Short Overview
The program aims at clarifying the notion of marketing for the professional lawyer and how its principles will help him/her to better reach the target market. After completing the program, the participants will fully understand the marketing concept, they will design effective marketing campaigns with the result to better brand their practice.
Learning Goals
After completing the program, participants will be able to:
- Understand the marketing concept and philosophy
- Design effective marketing campaigns
- Establish their law office brand in the market
Program Value
Design an appropriate marketing strategy to establish a branded law office in the market.
Teaching Material
Video, short lectures, interactive exercises, and quizzes.
Evaluation Method And Final Grade Computation
The assessment is based on an online self-assessment test, and an online submission of a written assignment. Successful completion of the program and conferral of the training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Teaching Language
Greek
Application deadline: 12/02/2025
Program start: 19/02/2025
Program completion: 20/04/2025
Scientific area
Way to follow
ECTS units: 2
Hours of asynchronous training: 30
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 30
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 60
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 7
Weeks in which activities of any kind are planned are included.
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Target Audience
Professional lawyers
Prerequisite Knowledge
There are no formal prerequisites.
Scientific Responsible
Program Tutors
Mode And Frequency Of Communication
Communication is purely asynchronous, via e-mails and/or personal messages through the training platform.
Cost
ELEARNING: 290€
Installements
The total amount of tuition is €290 and is paid in two installments. The first installment, of €130, is paid as an advance payment before the start of the courses, to secure the place, and the second, of €160, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially in the case of a 20% discount, the above amounts are set at €232 (total amount), €130 (first installment - ??advance payment) and €102 (second installment). Trainees are informed of exact deadlines and installment amounts upon acceptance into the program via email.
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.
CONTACT
46, Kefallinias Str., 11251, Athens
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dummy secretariat@diaviou.aueb.gr
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dummy+30 210 8203 913
For the in Class programs:
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dummydiazosis@diaviou.aueb.gr
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dummy+30 210 8203 916, 912, 914
For the eLearning Programs:
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dummyelearning@diaviou.aueb.gr
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dummy+30 210 8203 753
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