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Professional Marketing Management

Short Overview

The program is comprehensive and complete and was developed for people who have not studied in the scientific field of Marketing, are interested in it for professional reasons, and wish to acquire substantial knowledge and skills with great practical usefulness and application in practice. Anyone who wishes to engage or is already engaged in the field of marketing as an employee, executive, professional, or entrepreneur of existing or new (start-ups) companies is faced with the challenge of designing and applying marketing in practice. This program addresses this very challenge.

The aim of the program is to provide participants with the appropriate cognitive tools (e.g. marketing principles, models, analysis and design typologies) and practical skills (e.g. analysis of environmental and buyer behavior, primary and secondary research, marketing strategy development, decision-making and drafting of Marketing Plan) so that they can design and implement successful Marketing Programs in their daily professional practice through the experience they will gain.

Learning Goals
After completing the program, participants will be able to:
  • Evaluate and critically analyze a range of basic ideas, tools, and techniques on marketing within the appropriate ethical framework
  • Analyze competition, internal and external environment using appropriate tools and understand how they affect marketing strategies, policies, and tactics
  • Recognize the importance of information, especially its role in the effectiveness of decision-making process by applying structured research process from problem identification to drawing conclusions for decision-making
  • Understand and evaluate the factors that affect consumer behavior and the buying process and be able to correlate them with Marketing Management
  • Connect Marketing functions and strategy with the overall business environment and the objectives and strategies of the enterprise
  • Examine and apply market segmentation, targeting, and positioning, as well as product, pricing, distribution, and communication strategies, policies, and tactics
  • Design and draft an effective and successful Marketing Program (Marketing Plan) at a professional level
  • Understand the changes that the digital age imposes on Marketing Management through the internet and social media.
Program Value
After completing the program, participants will be able to not only know but also successfully use marketing strategies, tools, and techniques in practice as trained professionals.
Evaluation Method And Final Grade Computation
The final grade is based on participation in online multiple-choice assessment questionnaires at the end of each module. Successful completion of the program and conferral of the training certificate requires a final grade of at least 50%.
Learning Method Description
The program uses the eLearning educational method: learning takes place purely asynchronously (that is, on days and hours that serve the trainee, without mandatory attendance at a specific time or day), exclusively remotely (using a special educational platform via the internet from the trainee's area) and using digital educational tools such as video lectures, interactive self-assessment exercises, and other elearning tools that ensure effective and flexible individual self-learning. The program's training material becomes available at specific time periods, based on the training path followed, and then remains available on the training platform without restrictions throughout the duration of the program.
Teaching Language
Application deadline: 15/05/2024
Program start: 22/05/2024
Program completion: 20/08/2024
Scientific area
Way to follow
ECTS units: 3
Hours of asynchronous training: 60
Includes training hours (indicative) using an asynchronous distance learning (eLearning) platform.
Additional hours of employment: 30
Additional hours of work are included (indicative) and may include individual study, writing assignments, participation in field visits, participation in exams, etc.
Total hours: 90
The total hours include hours of synchronous and asynchronous training, as well as additional hours of employment.
Weeks of training: 12
Weeks in which activities of any kind are planned are included.
Vocational Education and Training Certificate
Trainees who successfully complete the program are granted a Vocational Education and Training Certificate of the Center for Education and Lifelong Learning of the Athens University of Economics and Business, which is accompanied by a Supplement to the Certificate, detailing the subject of the program, the thematic units attended by the trainee , as well as the training methodology followed.
Target Audience
The program is aimed at high school graduates and students/graduates of related schools who are interested in the subject of Professional Marketing Management.
Scientific Responsible
Mode And Frequency Of Communication
Communication between trainers and trainees is purely asynchronous, via e-mails and/or personal messages through the training platform.
The total amount of tuition is €580 and is paid in two installments. The first installment, of €220, is paid as an advance payment before the start of the courses, to secure the place, and the second, of €360, is paid before the program is half completed. In the event of a discount, the above amounts are reduced proportionally. Especially in the case of a 20% discount, the above amounts are set at €464 (total amount), €220 (first installment - ??advance payment) and €244 (second installment).
Trainees are informed of the installment amounts and related deadlines via email upon their acceptance into the program.


46, Kefallinias Str., 11251, Athens

  • dummy kedivim-opa@aueb.gr

  • dummy+30 210 8203 912

For the in Class programs:

  • dummydz@aueb.gr

  • dummy+30 210 8203 916, 912, 914

For the eLearning Programs:

  • dummysecretary@elearning.aueb.gr

  • dummy+30 210 8203 753

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